The Team

About Us

A brother-led team with perfectly complementary skill sets. Soren brings 20+ years of AI-powered product design from IDEO and Resonance Partners. Jensen brings award-winning architectural and spatial design from Garlands Design. Together, we deliver the rare combination of digital + physical holistic strategy.

Soren DeOrlow presenting at Stanford Medicine
Partner 01

Soren
DeOrlow

AI / PRODUCT

Senior AI Product Designer + Strategist specializing in consumer-facing AI experiences that bridge complex technology and genuine human delight. 20+ years of experience at IDEO and Resonance Partners shipping products for healthcare, fintech, CPG, and enterprise clients.

Core Skills
AI Product DesignGenerative UIEthical AI FrameworksDesign SystemsUser ResearchRapid PrototypingFull-Stack DevelopmentData VisualizationWorkshop FacilitationStrategic Foresight
Professional Experience

Resonance Partners

FOUNDER & PRINCIPAL // 2014 — PRESENT

Founded independent design consultancy delivering AI product strategy, rapid prototyping, and design system leadership for healthcare, fintech, and consumer technology clients. Clients include Johnson & Johnson, Stanford Medicine, Athenahealth, and Western Digital.

IDEO

SENIOR INTERACTION DESIGNER // 2004 — 2014

Led cross-disciplinary product design sprints for Fortune 500 clients. Shipped consumer-facing experiences across healthcare, retail, and financial services. Pioneered human-centered design methodologies for emerging technology platforms.

Education

USC Viterbi School of Engineering — Data Science

Thought Leadershiplongitudinal.ai →
Jensen DeOrlow
Partner 02

Jensen
DeOrlow

ARCHITECTURE

Space designer and apprentice architectural designer with 15+ years of experience in project management and design execution. Expert in overseeing multi-phase design/build projects and facilitating collaboration among diverse teams. Based in Carlsbad, California.

Leadership Skills
Retail DesignVisual MerchandisingStore DesignGraphic DesignProject ManagementPractice ManagementCreative Direction
Technical Skills
AI Platforms (Midjourney)Adobe SuiteArchiCADConstruction ManagementArchitectural ProgrammingProject Planning & DesignProject Documentation
Professional Experience

Garlands

EXECUTIVE DESIGN DIRECTOR // 2010 — PRESENT

Facilitated, managed and oversaw multi-phase design/build projects in North County San Diego and Arizona. 10,833 accredited architectural internship hours accrued through the National Council of Architectural Registration Boards (NCARB) in preparation for the Architectural Registration Exam in California.

Education

Bachelor of Architecture (B.Arch)
California College of the Arts — San Francisco, CA

Volunteer

Emergency Design Collective — Volunteer Designer for non-profit organization focused on designing solutions to benefit front line healthcare workers during the first year of Covid-19. Response Collective including Facebook, Autodesk, Stanford, Yale, and Harvard.